Paid ads that perform. Reporting that proves it.

We've managed hundreds of millions in ad spend for brands in nearly every industry. We know what works.

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Cherry Lane reporting at a glance: the performance dashboard, a lead scoring report, a landing page on a laptop and a social ad on a phone (sample brand and data)
SMARTER DATASHARPER AD BUYSMORE CLIENTS AND CUSTOMERSTOP TIER PAID ADS MANAGEMENTAI-POWERED REPORTING

Get the facts, not the fluff.

AI Powered Reporting System

We pair AI with real ad expertise to build an automated data machine that works for your business around the clock.

12+ Years of Know-How

The battle-tested growth system that turns ad spend into new clients and customers. 

A Partner, Not a Vendor

We work alongside you every step of the way to make digital a bigger revenue stream for your business.

The Cherry Lane reporting dashboard open on a laptop and on a phone, showing targets, core metrics and a revenue chart (sample data)
ANYTIME DATA

Your data at your fingertips

Your live dashboard works just as well on your phone as it does on your laptop, so you always know how your ads are performing without waiting on an email or a monthly recap.

NEXT STOP

A prioritized action plan for every account

Every recommendation is ranked by impact and urgency, with the evidence behind it, the exact change to make and what success looks like. Your buyers walk into the client call with answers, not just numbers.

Optimizations tab: prioritized action plan with high-priority recommendations to consolidate ad sets and scale budget, each with evidence, hypothesis, action and success criteria (sample data)
Interactive conversion funnel from impressions to purchases, showing step-by-step conversion rates, drop-off and cost per step (sample data)
CAUTION: DROP-OFF AHEAD

See exactly where buyers fall off

An interactive funnel from first impression to purchase, with the conversion rate and cost at every step. The biggest leak is flagged automatically, so the conversation starts in the right place.

CREATIVE COURT

Top ads, side by side with the numbers

Every top ad with its creative, cost per step, CPA, ROAS and revenue in one row, plus a one-click jump into Ads Manager.

Top 5 ads by spend table with creative thumbnails, spend, landing page views, cost per add to cart and checkout, purchases, CPA, ROAS and revenue (sample data)

Swipe to see every column →

FRESH CREATIVE AHEAD

Static Ad Generation

New static ads built from your account's top performers and what competitors are running in their ad libraries. Each concept iterates on a proven winner or tests a fresh angle, with ready-to-paste copy and one-click downloads, so the next round of tests is always ready.

Static ads in the report: generated 1080x1080 ad images with download buttons, the account data and competitor ads behind each concept, and ready-to-copy primary text, headline and CTA for a sample business internet brand
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Every channel, one report.

Ad platforms only tell part of the story. We connect your analytics, store and email data so ad spend is measured against the revenue it actually drove.

Integrations: Meta Ads, Google Ads, TikTok Ads, Pinterest Ads, Snapchat Ads, Reddit Ads, Bing Ads, Google Analytics, Shopify, Klaviyo, Google Sheets forecasts, and more on request.

OFFERED SERVICES

Hand us your entire ad program and we'll act as your in-house media buying team. If you're just looking for a reporting system or consulting, that's fine too.

PAID SEARCH MANAGEMENT

Show up the moment people search for what you sell, and only pay for clicks that are likely to convert.

Google Search AdsBing Search AdsPerformance MaxDisplayYouTube
  • Search, Shopping, Performance Max, Display and YouTube
  • Keyword and negative keyword management
  • Bidding tuned to your CPA or ROAS target
  • Lead generation campaigns that drive calls and form fills
  • Ecommerce campaigns built around your product feed and ROAS
Talk about Paid Search →
PAID SOCIAL MANAGEMENT

Reach new customers where they scroll, with creative that's tested constantly and budgets that follow results.

MetaLinkedInTikTokPinterestSnapchatReddit
  • Prospecting and retargeting built for your margins
  • Creative testing on a steady cadence
  • Budget moves based on data, not hunches
Talk about Paid Social →
EMAIL MARKETING & AUTOMATION

Turn the traffic your ads bring in into repeat buyers with flows and campaigns that run alongside your paid launches.

Klaviyo
  • Welcome, abandoned cart and post-purchase flows
  • A campaign calendar that supports your ad launches
  • Email revenue in the same report as your ads
Talk about Email →
GROWTH STRATEGY & CONSULTING

An outside set of eyes on your accounts, tracking and plan, for in-house teams and agencies that want a second opinion.

AuditsPlanningTeam training
  • Identifying key performance indicators (KPIs)
  • Account and tracking audits
  • Channel, budget and forecast planning
  • Training for in-house and agency teams
  • Lead qualification strategy and lead scoring
Talk about Consulting →
AI-POWERED REPORTING

Every channel in one dashboard with targets, pacing and a prioritized action plan, so nobody has to dig for the answer.

Reporting dashboard with core metrics and a daily revenue chart (sample data)
Client loginForecastsAction plan
  • Targets, pacing and forecast vs. actual
  • Funnel and top-ads breakdowns
  • Recommendations ranked by impact
  • Competitor ad monitoring
  • Ad copy and image ideas generated from your data and the competitive landscape
Talk about Reporting →
WEEKLY STRATEGY CALLS

A standing call every week to walk through the numbers, agree what changes next and keep everyone moving in the same direction.

Video callShared agendaRecap notes
  • Review last week's results together
  • Agree on this week's changes and tests
  • Clear owners and next steps after every call
Talk about Weekly Calls →
LANDING PAGE DESIGN & TESTING

Your ads are only as good as the page they land on. We build fast, focused landing pages for each campaign, then test headlines, offers and forms to turn more clicks into leads and sales.

Lead generationEcommerceA/B testing
  • Campaign-specific landing pages, built mobile-first and fast
  • Multi-step lead forms with qualification questions
  • A/B tests on headlines, offers, layouts and forms
  • Pixels and conversion tracking set up on every page
  • Results reported in the same dashboard as your ads
Talk about Landing Pages →
northlineconnect.com/business-internet
Example lead-generation landing page with a two-step qualification form (sample brand)
Variant A Variant B
Example lead-gen page with a two-step qualification form. Sample brand shown.
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The Battle-Tested 4-Step Process

1

Strategy call

A free discover call to get to know how we can fit into your business.

2

Plan & forecast

Once goals are defined, create an implementation plan and associated timeline. 

3

Connect & Build

The fun part starts here. We connect with all your platforms and ensure reports run flawlessly.

4

Report Clearly & Optimize to KPIs

One set of numbers for you and your team, with every campaign optimized toward the KPIs that matter most to your business. 

Turn onto Cherry Lane.

Questions about the reporting, pricing or partnering with us? Send a note and we'll get back to you.

Ready to talk now? Contact Cherry Lane Marketing today.